RALEIGH – Capitol Broadcasting Company (CBC) announced today they are under contract to acquire and operate the Coastal Plain League (CPL), one of the premier summer collegiate wood bat leagues in the country, from the Petitt Family, who have owned and operated the league since 1997. CBC has owned and operated the circuit’s Holly Springs Salamanders since 2017.
“We’re very excited about adding the Coastal Plain League to CBC’s growing baseball division,” said Capitol Broadcasting Company Executive Vice President Michael Goodmon. “The CPL has continued to grow in terms of the quality of the game on the field and the experience in the stands. With its small-town baseball atmosphere, experienced and passionate team owners, and storied history, we are honored for the Petitt family to entrust us with this important asset. Simply put, we cannot wait to help the league continue to grow in the future.”
Of special importance, the CPL represents a family connection for CBC. From 1939-1941, and then again from 1946-1952, the President of the CPL was Ray Goodmon, the paternal grandfather of CBC’s Chairman and CEO, Jim Goodmon. About the acquisition, Mr. Goodmon said “It is a rare opportunity to combine the legacy of a family with growing a business you love. With the sport of baseball, and the CPL specifically, our passion is only fortified with the acquisition and the deep connection it brings with it.”
“Our family believes that CBC, with its long history in baseball and strong reputation throughout the sports industry, is uniquely positioned to lead the CPL into the future,” said Jerry Petitt, CEO of the Coastal Plain League, “CBC’s ownership will benefit our individual teams as we continue to provide excellent baseball and family-friendly entertainment. We could not ask for a better partner to expand upon the legacy of the CPL.”
About Capitol Broadcasting Company:
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, WRAL Digital and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.